Getting People There
As simple as it may seem, if people don’t know when Masses are and where a Church is located, they can’t take part in an awesome Sunday experience. And while there are many purposes for a parish bulletin or web-site, some of the most important are making it easy for people to come to Mass, and letting them know that they are welcome to come as they are. And, independent research indicates that parishes who communicate with parishioners in three or more ways have more engaged parishioners who focus more actively on the success of the parish.
Below are just a few categories for improving parish communications in these areas:
- Parish Communication
- Phone Tips
- Postcard Mailings
Websites might be the very first point of contact for a parish, so create the content with the guest in mind. Make it convenient and easy to navigate–especially for first time visitors, presuming they know nothing about your parish. Mass times, (especially Holy Days), address, and directions should current and be easy to find, including a site map that shows visitors where to go on the grounds. Your website may be the first impression a visitor gets of your parish, so it needs to be not just good but excellent!
Below are just a few resources to help you in this endeavor.
Communication is the most important aspect of any organization and a parish is no different. Success to any of your endeavors depends on letting people know about your events! Now, more than ever, parishes have almost instant communications with parishioners right at their fingertips. Consider some of the options below, and don't forget Facebook and Twitter too!
Bulletins are an important form of communication because they might be the first piece of Christian literature a visitor sees. They are the first introduction to your church and the Christian faith. They are also the means to keep your members informed and connected to happenings in your parish. Below are a few resources to make your bulletin memorable.
The phone is likely to be the first point of contact for older visitors, so It’s vital to have a pleasant, welcoming person answering the calls. Only people with excellent phone skills (warm, welcoming, helpful) should answer calls. Additionally, a pleasant & welcoming answering machine message is important. Remember to give the date so that callers know that the message is current and make sure to update it often.
Using inexpensive postcards to invite people within a certain zip code. List name, address, phone, confession times, Mass times, and web address. Mention something special about your parish and tell them you are ready to welcome them! Below are a couple of suggestions for using this option.